Benchmarking
”How does my website compare to other websites in my industry?”
While most organizations have a comprehensive understanding of how their customers interact with their own website, few have an overview of how their online business compares to their industry.
Although ‘website centric’ information is crucial for online marketers, equally important is being able to benchmark your own website against other players in your industry. By doing so, your online business can be put into context and marketers have the opportunity to learn from industry best practices.
Because we measure the online behavior of millions of Internet users every day, only Hitwise can provide marketers with a comprehensive overview of the online competitive environment, enabling marketers to benchmark their performance against competitors.
For example if an online bookstore wanted to benchmark their online performance against their three key competitors, here are some of the insights they could uncover with Hitwise.
- How does my website rank against competitors in the Shopping-Books Industry, and against all websites?
- How much time do people spend on my website versus competitive websites?
- What percentage of visitors to my competitor’s website are new and what percentage is loyal?
- Which search engines drive traffic to my website versus competitive websites?
- What are the differences between the profile of my online audience, and my competitors’ online audience?
- What are the differences between the search terms I use to drive traffic to my website, versus the terms my competitors use?
- How much traffic does my competitor receive from Paid vs. Organic search campaigns?
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