Hitwise and Search Engine Land Webinar

Competitive Intelligence for Search Marketers

Join Chris Sherman, Executive Editor, Search Engine Land and Bill Tancer, General Manager, Global Research at Hitwise as they examine competitive intelligence tools and best practices, featuring a real-life case study and how to use Hitwise to:

• Understand the percentage of traffic search engines contribute to your competitors’ sites, and uncover additional sources of competitive traffic.
• Identify the search terms driving traffic to your competitors’ sites and find out if your competitors are hijacking your brand traffic.
• Learn more about your competitors’ search strategy by examining search engine mix and keyword distribution.
• Understand the demographic differences in competitive traffic to enable more targeted marketing and search campaigns.

This 45 minute webinar includes a live Q&A session and will be broadcast on July 12, 2007 at 1pm EST. Register for this complimentary webinar. For any questions about Hitwise, please contact info@hitwise.com or call 1-866-668-0444.