For Immediate Release

Contact: Matt Tatham - Hitwise - 1.212.380.2939

MySpace Is Awarded 2006 Hitwise Top 10 Searched For Brands In US

NEW YORK, NY - March 21, 2007 - Today, Hitwise, the world's leading online competitive intelligence service, announced that MySpace was the top searched for brand in 2006 receiving the highest volume of searches based on the annual Internet usage of over 10 Million US Internet users across more than 50 search engines.

The table lists the 2006 top 10 brand terms searched for based on a 52 week average of industry search terms among all US websites. Following 'myspace' was 'ebay', with 'yahoo', 'mapquest' and 'craigslist' rounding out the top five top brands. Among the top 10 winners, were bricks and mortar brands Walmart, Target and Bank of America.

"Search term data is a great way to measure brand equity, brand association with product, and unaided brand recall as it reflects what consumers are truly interested in", said Tessa Court, Chief Marketing Officer for Hitwise. "This new Hitwise award reflects how our clients in the US, UK and Asia are using Hitwise Search Intelligence to understand brand strength."

The Top 10 Searched for Brands award will be issued annually, and winners are selected from the 160+ industry categories on which Hitwise reports. All winners will receive a Hitwise Top 10 Award shield as recognition of their achievement for use on their website.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

###