FOR IMMEDIATE RELEASE

Contact: Matt Tatham - Hitwise - 1.212.380.2939

American Idol The Most Visited Broadcast Network Television Show Website Last Week
Non-Scripted Shows Claim Seven of the Top 10 Visited Websites

NEW YORK, NY - May 3, 2007 - Hitwise, the leading online competitive intelligence service, announced today that the website www.americanidol.com was the most visited broadcast network television show website among a category of selected shows from the six leading broadcast networks[1] for the week ending April 28, 2007. Among the custom category of more than 100 television show websites, AmericanIdol.com received 32.96 percent of all US visits to websites within the category.

NBC's Deal or No Deal website received the second largest percentage of US visits, 12.33 percent, for the week ending April 28, 2007. Following Deal or No Deal was ABC's Dancing with the Stars website that received 9.31 percent of visits and ABC's Grey's Anatomy website received 3.23 percent of visits. NBC's Heroes website rounded out the top five visited shows receiving 3.15 percent of visits for the week ending April 28, 2007.

The results are from a weekly Hitwise Conversions report that ranks the selected broadcast network television show websites, whether it is a stand-alone site such as American Idol or a section within a larger website such as Deal or No Deal. The show websites are ranked by market share of US visits among all the websites included.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.