For Immediate Release

Contact: Matt Tatham - Hitwise – 1.212.380.2939

Online Searches for "Global Warming" Heating Up In February

Searches Increased 213 Percent Year-Over-Year

NEW YORK, NY - February 21, 2007 - Online interest in global warming has increased as several recent studies have come out on the topic such as the United Nation's recent "Intergovernmental Panel on Climate Change" study. Hitwise, the world's leading online competitive intelligence service, today announced that the volume of searches for the search term 'global warming' reached an all time high for the four weeks ending February 17, 2007 receiving .010 percent of US searches online - up 213.6 percent compared to the four weeks ending February 18, 2006.

Wikipedia (www.wikipedia.org) received the most traffic from the search term 'global warming' for the four weeks ending February 17, 2007, with 14.5 percent of online searches going to that website. The Environmental Protection Agency (www.epa.gov) received the second largest volume of search traffic from 'global warming' with 12.8 percent followed by ClimateHotMap (www.climatehotmap.org), which received 8 percent of search traffic. ClimateCrisis (www.climatecrisis.net), the website for the Al Gore movie "An Inconvenient Truth", received 2.8 percent of search traffic for 'global warming' for the same four week period.

"Search term data can provide invaluable insight into societal concerns," said Bill Tancer, General Manager of Global Research at Hitwise. "When you examine the actual search terms and the end destination of those search missions you can also discover intent behind those searches, in this case with Wikipedia being the most common site visited after searches on 'global warming' tells us that searchers are curious to learn more about the topic".

The number of search queries containing the words 'global warming' increased 173 percent year over year - growing from 755 unique terms in the four weeks ending February 18, 2006 to 2,059 unique terms in the four weeks ending February 17, 2007.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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