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BackGoogle Receives 67 Percent of U.S. Searches in March 2008
Search leader reaches all-time high – up 5 percent year-over-year
Ask.com up 18 percent year-over-year
NEW YORK, NY – April 7, 2008 – Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 67.25 percent of all U.S. searches in the four weeks ending March 29, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.29, 5.25 and 4.09 percent respectively. The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.72 percent of U.S. searches.
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Percentage of U.S. Searches Among Leading Search Engine Providers
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Note: Data is based on four week rolling periods (ending 3/29/08, 2/23/08, 3/31/07) from the Hitwise sample of 10 million US Internet users.
* - includes executed searches on Live.com and MSN Search
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Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing March 2008 to March 2007, the Travel, Entertainment, Business and Finance and Sports categories showed double digit increases in their share of traffic coming directly from search engines.
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U.S. Category Upstream Traffic from Search Engines and Google - March 2008
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| Category |
Percent of Category
Traffic from Search
Engines, Mar-08
|
Percent Change in Share
of Traffic From Search
Engines, Mar-08 - Mar-07
|
Percent of Category
Traffic from Google,
Mar-08
|
Percent Change in
Share of Traffic
From Google, Mar - 08
- Mar-07 |
| Health and Medical |
45.10% |
4% |
29.80% |
5% |
| Travel |
33.42% |
9% |
22.82% |
21% |
| Shopping & Classified |
25.35% |
0% |
16.44% |
7% |
| News and Media |
21.54% |
2% |
14.21% |
5% |
| Entertainment |
23.99% |
14% |
15.26%
|
18% |
| Business & Finance |
18.17% |
15% |
11.64% |
28% |
| Sports |
12.93% |
14% |
8.58% |
21% |
All figues are based on U.S. data from the Hitwise sample of 10 million Ineternet users. |
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
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