FOR IMMEDIATE RELEASE

Contact: Matt Tatham - Hitwise - 1.212.380.2939

Hitwise Launches New Data Service: Hitwise To Go
Current Online Trends and Behaviors Revealed

NEW YORK, NY - May 10, 2007 - Hitwise, the leading online competitive intelligence service, announced the launch of Hitwise To Go, an RSS-based service for journalists and academics providing regular updates of online consumer activity and statistics. The new service provides an extensive view of how more than 25 million Internet users (10M in the US), search and interact online across more than 900,000 unique websites each day.

The published data will cover a range of timely industry topics from the growth of newly launched websites, recent search trends, current events, the affect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics or social group segments.

“Hitwise has an unprecedented depth of internet usage data, both in the US and around the world, and Hitwise To Go provides a venue to instantly share with the broader online community timely online usage data,” said Tessa Court, chief marketing officer, Hitwise.

Hitwise To Go can be accessed at http://weblogs.hitwise.com/to-go-us and on the Hitwise Analyst Weblogs (weblogs.hitwise.com). An RSS feed is available for users to receive data points as they are published. The service will operate in the US, UK and Asia Pacific markets.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.