For Immediate Release

Contact: Matt Tatham - Hitwise - 1.212.380.2939

Hitwise Launches Global Education Program: Hitwise University

New Program to Further Educate Clients on Applications of Online Competitive Intelligence Data

NEW YORK, NY - April 11, 2007 - Hitwise, the leading online competitive intelligence service, announced the launch of Hitwise University, a new program that provides clients with best practice education and training on the application of online competitive intelligence data. This Hitwise led effort offers clients multiple online and offline opportunities to learn how to use data and insights to optimize their online marketing campaigns. Hitwise University pools its online expertise with that of its clients, many of which are leading edge marketers as well as industry thought leaders.

Hitwise University consists of training and education sessions including live education events such as webinars, best practice reviews, online tutorials, and face-to-face workshops. Sessions cover a range of topics from the more than 160 categories that Hitwise measures on a daily basis such as Banking and Finance, Retail, News and Media, and Travel. Also addressed are other marketing disciplines such as keyword research and the use of specific Hitwise tools, like Search Term Gap Analysis.

Hitwise held a face-to-face Hitwise University workshop on Monday, April 9, 2007 prior to the Search Engine Strategies conference in New York titled, "Taking Keyword Research to the Next Level". The interactive workshop focused on the advanced features of how Hitwise Search Intelligence can help you better understand search behavior, improve campaign planning, develop better content for search listings and manage your brand online more effectively.

"As online marketing and performance measurement is continually evolving, it is important for marketers to learn about new opportunities and tools that Hitwise makes available to increase the effectiveness of their online campaigns," said Tessa Court, chief marketing officer, Hitwise. "In order to keep our clients on top of the latest best practices, Hitwise is committed to ensuring that our clients receive industry-leading support and education to maximize their use of our constantly evolving product."

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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