For Immediate Release

Contact: Matt Tatham - Hitwise - 1.212.380.2939

Searches For 'Spring Break' Up 78 Percent Year Over Year

Yahoo! was the Top Spring Break Online Destination

NEW YORK, NY - March 23, 2007 - According to Hitwise, the world's leading online competitive intelligence service, the share of searches for the term "spring break" increased 78 percent year over year, for the week ending March 17, 2007 versus the week ending March 18, 2006.

Online portal Yahoo! received the most visits from the search term "spring break" for the week ending March 17, 2007. Following Yahoo was SpringBreak.com and SpringBreakWorld.com. Mixed in among the different spring break websites and destination spots were photo website Webshots Community, information resource website Wikipedia, top social networking website MySpace and cable network MTV Online.

"The increase in searches shows that college students are more actively using the web to plan their spring break activities", said LeeAnn Prescott, Director of Research at Hitwise. "Search Intelligence data provides a great insight into the online behavior of users and it is not surprising to see that Web 2.0 sites like Webshots and MySpace are among the top spots visited online."

Perennial Destination Spots Top Searches

Top destinations searched for the term "spring break" included perennial favorites including Cancun, Panama City, South Padre Island, Daytona Beach and Lake Havasu.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

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