FOR IMMEDIATE RELEASE

Contact: Matt Tatham - Hitwise - 1.212.380.2939

Theme Parks Top US Travel Destinations for July

Internet Users Search for Vacations Close to Home

NEW YORK, NY - August 1, 2007 - Hitwise, the leading online competitive intelligence service, today announced that during the peak month for Internet traffic to travel websites, US internet users were searching for theme parks close to home. The natural seasonal peak in visits to Travel websites occurs each July and Hitwise Search Intelligence data reveals that during the busy summer travel season, all but one of the top 10 most searched for travel destinations was a theme park.

The search terms "disneyland", "six flags" and "cedar point" topped the list of the most searched for destinations sending visits to Travel websites. All of the top ten destinations were domestic and "las vegas" was the only top 10 destination search term that was not a theme park.

Analysis of Hitwise Demographic data reveals that Americans are staying close to home this summer with most visits to theme park websites coming from internet users within driving distance of parks.

More than half of visits to the Disneyland website (Disneyland.disney.go.com), 56.7 percent, were from Internet users in California in the four weeks ending July 28, 2007. Similarly, Hershey Park’s website (www.hersheypa.com) received 65 percent of its visits from Internet users in Pennsylvania, New York or New Jersey. Cedarpoint.com received 58 percent of its visits from Ohio and Michigan and Wisconsin Dells (www.dells.com) received 71 percent of its visits from Wisconsin and Illinois.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.