Archive: 2007 |
2006 |
2005 |
BackFOR IMMEDIATE RELEASE
Contact: Matt Tatham - Hitwise - 1.212.380.2939
Visits To Black Friday Websites Up 167 Percent
Top Five Websites Sent More Than 50% of Their Traffic to Retail Websites:
Visitors to Black Friday Websites Predominantly Females Aged 25-34
NEW YORK, NY - November 15, 2006 - Hitwise, the world's leading online competitive intelligence service, today announced that the market share of US Internet visits for the top five Black Friday advertising websites increased 167 percent for the week ending November 11, 2006 versus the same week last year (November 12, 2005). The websites showing the strongest growth during the same time period were BlackFridayAds.com
(www.blackfridayads.com) and The Black Friday
(www.theblackfriday.com), both up 456 percent and 425 percent respectively.
The Black Friday advertising website receiving the largest market share of US Internet visits for the week ending November 11, 2006, was Black Friday Advertisements
(www.bfads.net) which received 37.65 percent of US Internet visits to the top five Black Friday sites. Black Friday@GottaDeal.com
(www.blackfriday.gottadeal.com) received the second largest share of visits, garnering 27.9 percent, followed by Black Friday.info
(www.blackfriday.info) with 17.74 percent of visits.
Hitwise Clickstream data show that each of the five Black Friday sites sent more than 50 percent of downstream traffic to websites in the Hitwise Shopping and Classifieds category, indicating that users are finding deals on the Black Friday sites and then linking to retailer websites for more information. Of the top five Black Friday sites, BlackFriday.info sent the largest share of traffic to Shopping and Classifieds sites, at 78.94 percent of downstream traffic.
Top Five 'Black Friday' Websites by Market Share of US Visits to Custom Category
Week ending November 11, 2006 |
|
Rank
|
Name
|
Domain
|
Market Share
|
Percent of Downstream Traffic to Shopping & Classifieds Websites
|
|
1
|
Black Friday Advertisements
|
www.bfads.net
|
37.65%
|
50.88%
|
|
2
|
Black Friday@GottaDeal
|
www.blackfriday.gottadeal.com
|
27.90%
|
65.61%
|
|
3
|
BlackFriday.info
|
www.blackfriday.info
|
17.74%
|
78.94%
|
|
4
|
BlackFridayAds.com
|
www.blackfridayads.com
|
9.75%
|
64.07%
|
|
5
|
Black Friday Ads
|
www.theblackfriday.com
|
6.96%
|
54.31%
|
|
Note: Data based on market share of visits for the week ending 11/11/06 from a sample of 10 million US Internet users
|
|
Source: Hitwise
|
"Consumers have clearly caught on to the idea of planning their Black Friday shopping by using the Black Friday websites to find the best deals for holiday gifts," said LeeAnn Prescott, research director, Hitwise. "These sites provide a highly desirable service to consumers and retailers should take note of the impact of Black Friday websites as a source of traffic."
Visitors to Black Friday Sites Predominantly Female, Aged 25-34
Visitors to the Black Friday advertising websites were predominantly females aged 25-34, according to Hitwise demographic data. For the four weeks ending November 11, 2006, 67 percent of visitors to Black Friday@GottaDeal were female. Females also comprised the majority of visits to BlackFriday.info (60 percent), BlackFridayAds.com (65 percent), BFads.net (56 percent) and The Black Friday (62 percent).
Visitors between the ages of 25 and 34 were largest age group to BlackFriday.info, BlackFridayAds.com, Black Friday@GottaDeal.com, and BFads.net, comprising between 36 and 41 percent of visits for the four weeks ending November 11, 2006. The Black Friday website was the only outlier, with 38 percent of its visits coming from those aged 18-24, and only 31 percent of visitors in the 24-34 age demographic.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at
www.hitwise.com.
###
Home 