For Immediate Release

Contact: Matt Tatham - Hitwise - 1.212.380.2939

Yahoo! FIFA World Cup Website Received More Visits Than Official Major League Baseball Website

World Cup Site is the Number Five Sports Website Overall Last Week According to Hitwise

NEW YORK, NY - June 29, 2006 Hitwise, the world's leading online competitive intelligence service, today announced that Yahoo's FIFA World Cup website was the fifth most visited website in the Sports category for the week ending June 24, 2006, accounting for 4.1 percent of US category visits. For that week, the Yahoo! FIFA World Cup website ranked at number 68 overall among the more than 500,000 US websites tracked by Hitwise.

The Yahoo! FIFA World Cup website received a larger market share of visits than the leading Major League Baseball site, Yahoo! Sports MLB, on June 22, 2006, the day of the US-Ghana match that dashed the US team's hopes of advancing in the tournament. Visits to Yahoo! FIFA World Cup did not drop after this event, reaching their largest market share of visits to date on Saturday June 24, 2006. The Yahoo! FIFA World Cup website has also consistently received a greater share of visits than the official MLB site since the tournament opened.

• McDonald's/FIFA World Cup Fantasy Game accounted for 8.8 percent of downstream visits for the week ending June 24, 2006.
• ESPN Soccernet and Fox Sports Soccer achieved respective ranks of 14 and 17 in the US Sports Category for the week ending June 24, 2006.
• ESPN Soccernet accounted for 1.1 percent of category visits, while Fox Sports Soccer accounted for 1.0 percent in that week.

"Hitwise data confirms that even though the US team is no longer in the tournament, US interest in the World Cup remains high," said Bill Tancer, General Manager of Global Research at Hitwise. "The fact that the market share of visits to the Yahoo! FIFA World Cup website has been keeping steady with visits to the Yahoo! Sports MLB site, suggests that online marketers who invested with the Yahoo! FIFA World Cup website are getting a good value reflected in the emerging interest of soccer among US sports fans."

Visitors to the Yahoo! FIFA World Cup website were from predominantly urban areas, according Hitwise Lifestyle data based on Claritas PRIZM NE Segmentation. For the four weeks ending June 24, 2006, 32 percent of visitors to the Yahoo! FIFA World Cup website were from one of the three urban PRIZM NE social groups.

• Urban Uptown, the most affluent urban social group, comprised 16.5 percent of FIFA World Cup visitors in that period.
• Urban Cores, comprised of the lowest income urban residents, accounted for 8.8 percent of visitors to Yahoo! FIFA World Cup website, but accounted for only 4.0 percent of total Internet users.
• Midtown Mix, the middle income urban PRIZM NE social group, comprised 7.4 percent of visitors to FIFA World Cup, but accounted for only 4.5 percent of total Internet users.

About Hitwise:

Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com. For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst blog at weblogs.hitwise.com.

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