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Gavin Appel is the Chief Technology Officer of Hitwise, where he is responsible for setting the strategic direction and commercialization strategy of Hitwise’s research and development projects, including managing the product development lifecycle.
With more than 10 years experience working with leading and innovative IT companies, Gavin is an expert on search engine marketing and technologies. In his previous roles at Hitwise, Gavin was head of Hitwise Search Solutions, where he designed and managed the development of the Hitwise Search Intelligence™ suite of competitive intelligence tools. He also held the position of General Manager of Hitwise Search Marketing Services, Australia's first Search Engine Optimization company. In this role, his successes included establishing strategic partnerships with local and global search engines for the delivery of premium search marketing services to a diverse client base.
Gavin began his online career with the Beam Group of Companies, Australia's largest developer of software and multimedia. While at Beam, he developed a range of highly successful Search Engine Optimization strategies to support and drive sales through each business unit.
In 1998, Gavin co-founded Lifelounge, a branded content and marketing agency, which connects corporate partners with young adult consumers.
Gavin is a regular speaker at industry conferences in North America and Asia Pacific, including Jupiter Events' Search Engine Strategies.
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